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What is an MLP? MLP vs MVP

Build something that puts a smile on your customers' face.

Smiling dog being pat on the head

Minimum Lovable Product

What is it? A Minimum Lovable Product (MLP) is the evolution of the Minimum Viable Product (MVP). The MVP gets the job done, it’s the most basic version that just works. That’s it. It just works.

MLP doesn’t just work. It puts a smile on your face. It makes you want to find out more, it connects with you from the very beginning. It shows that you care, and you’ve put some thought into it. It builds credibility & trust.

Minimum Viable Product

An MVP is the bare minimum you need for the product to function and be validated. Start‑ups often use MVPs to minimise initial investment while gathering insights from real users.

MLP vs MVP

A side-by-side table comparing MLP (Minimum Lovable Product) and MVP (Minimum Viable Product). MLP creates emotional connection and asks ‘Will people love this?’, while MVP validates functionality and asks ‘Will this work?’.
MLP (Minimum Lovable Product) vs. MVP (Minimum Viable Product) at a glance.

Why JAM cares more for MLP than MVP

There’s no second first impressions. You should let your customers know how much you care. They’ll trust you for that, and we think that’s what’ll make you stand out from the competition. It’s also part of our Ethos. We’ll always strive to build our clients something they’ll love from the get‑go.

Consider having an MLP website that shows off your brand, business values and something you’re proud of.

Wanna brainstorm together what your MLP website could look like?